Consistent listings everywhere Google and AI systems check.
Your business name, address and phone number must match across every directory, map and platform. We audit, clean up and build the listings that matter, so Google and AI systems trust your details.
Why citations still matter
A core local ranking signal
Google cross-checks your business details against other sources. Matching, accurate listings raise confidence in your Maps and local results.
Inconsistency costs you
An old address, a second phone number or a duplicate listing splits your signals and confuses customers. We find and fix them.
Feeds AI answers too
AI assistants pull business facts from the same listings. Clean data means fewer wrong answers about your hours, address or services.
What citation building includes
- 01
NAP audit
A full check of how your name, address and phone appear across Google, maps, directories and social profiles.
- 02
Duplicate and error cleanup
Merging or removing duplicate listings and correcting outdated details at the source.
- 03
Core platform setup
Claimed and complete profiles on the major platforms customers and AI systems actually use.
- 04
Regional and industry directories
Relevant Bosnian and Balkan directories and niche listings for your sector, chosen for quality, not volume.
- 05
NAP schema and website alignment
We add NAP schema markup to your site and align it, your schema data and Google Business Profile, with the listing data, so every source agrees.
- 06
Ongoing monitoring
Regular checks so new inconsistencies or duplicates do not creep back in.
Citation building questions, answered
What is a local citation?
A local citation is any online mention of your business name, address and phone number, usually in a directory, map or profile. It does not need a link to count.
What is NAP schema?
NAP schema is structured data on your website that states your name, address and phone number in a format Google and AI systems can read directly, instead of guessing from page text. This is part of our website alignment work.
What does NAP mean?
NAP stands for name, address and phone number. NAP consistency means these details are identical everywhere your business is listed.
How many citations do I need?
There is no magic number. A smaller set of accurate, relevant listings beats hundreds of low-quality ones. We focus on the platforms that matter for your business and market.
Do citations still matter in 2026?
Yes. They matter less as a raw count and more as a consistency and trust signal, both for Google local results and for the data AI systems draw on.
Can you fix wrong information already online?
Usually yes. We trace the source of the wrong details, correct or merge the listings, and update your own profiles so the fix holds.
Related reading and services
Citation Building Guide
Where to get listed so citations actually count.
NAP consistency
Why inconsistent details hurt local SEO.
Google Business Profile
The central listing everything starts from.
Local SEO
Full local SEO campaign.
AI SEO
Get recommended by AI assistants.
SEO Audit
A free review of your current visibility.
Stop losing customers to your competitors.
We'll audit your local SEO and show you exactly what's holding you back, free and with no obligation.