Find out exactly why
you're not ranking.
Our audit covers 80 ranking factors, exposing every technical issue, content gap, and missed opportunity costing you rankings and customers, and tells you what to fix first.
80 factors. Zero guesswork.
Our audit covers every category that affects your ability to rank locally and nationally.
Technical SEO
- Crawlability & indexation
- Core Web Vitals
- Mobile-friendliness
- HTTPS & security
- Structured data / schema
- XML sitemap & robots.txt
On-Page SEO
- Title tags & meta descriptions
- H1/H2 structure
- Keyword targeting & density
- Internal linking
- Image optimisation
- Content quality scoring
Local SEO Factors
- Google Business Profile status
- NAP consistency
- Local citation audit
- Geo-targeted content
- Local backlink profile
- Review signals
Competitive Analysis
- Top 3 competitor comparison
- Keyword gap analysis
- Backlink gap report
- Content gap opportunities
- SERP feature analysis
- Quick-win opportunities
Your audit delivers 4 actionable outputs
Full Audit Report
80+ data points across technical, on-page, local, and competitive factors. Plain English, not jargon.
Issue Priority Matrix
Critical, high, and medium issues ranked by impact. You'll know exactly what to fix first.
Quick Win Roadmap
5–10 actions you can take immediately to start seeing improvements within 30 days.
Competitor Insights
A breakdown of your top 3 competitors' strategies, what they're doing right and where you can beat them.
Choose your audit option
Free SEO Audit
No strings attached
- 30-point prioritised report
- Top 3 quick wins identified
- Competitor snapshot
- Follow-up strategy call
Premium SEO Audit
One-time, 5 business days
- Full 80-point audit report
- Technical + on-page + local + competitive
- Priority issue matrix
- Quick-win roadmap
- 60-min strategy call included
- Competitor deep-dive report
The premium audit is credited toward your retainer price if you sign up within 30 days.
SEO audit: questions answered
What exactly is an SEO audit?
An SEO audit is a comprehensive analysis of everything affecting your website's ability to rank on Google, covering technical factors (crawlability, speed, schema, mobile-friendliness), on-page elements (titles, content, internal links), local SEO signals (GBP, citations, NAP consistency), and competitive positioning. The output is a prioritised list of issues and opportunities, so you know exactly what to fix and in what order.
What does the free SEO audit include?
The free audit covers a 30-point review of your most critical ranking factors: key technical issues, your top 3 quick wins, a competitor snapshot showing where you stand against the top-ranked businesses in your category, and a follow-up strategy call to walk you through the findings and answer questions.
How long does the audit take to complete?
The free audit is typically delivered within 2–3 business days of receiving your website URL and details. The premium 80-point audit takes up to 5 business days, as it includes a full competitor deep-dive, backlink gap analysis, and a detailed prioritised action plan.
What's the difference between the free and premium audit?
The free audit identifies your highest-priority issues and quick wins, it's designed to give you immediate clarity on where you stand. The premium audit goes deeper across all 80 ranking factors, includes a full technical crawl, on-page scoring, local signals analysis, competitor backlink gaps, and a 60-minute strategy call where we walk you through a complete action plan.
What happens after I receive the audit?
You'll receive a clear report with prioritised recommendations. From there, you can implement the fixes yourself, hire a developer for technical changes, or engage Viserno for an ongoing local SEO retainer. There is no obligation, the audit stands on its own as a useful diagnostic tool, regardless of what you choose to do next.
How often should I get an SEO audit done?
For active SEO campaigns, we recommend a quarterly mini-check (every 3 months) tracking key metrics and identifying new issues. A full 80-point audit is recommended annually or after major site changes: redesign, migration, or adding new sections. An emergency audit is needed if you notice a sudden drop in organic traffic of 20%+ - it may indicate a Google Core Update hit or technical problems requiring quick intervention.
What are Core Web Vitals and why do they matter for SEO?
Core Web Vitals are three Google metrics measuring user experience: LCP (Largest Contentful Paint) - how quickly the main content loads (should be under 2.5 seconds); INP (Interaction to Next Paint) - how quickly the site responds to clicks (under 200ms); CLS (Cumulative Layout Shift) - how much elements move while the page loads (under 0.1). Google has used Core Web Vitals as a direct ranking factor since 2021. Poor CWV scores, especially on mobile, can directly lower rankings regardless of content quality.
What is technical SEO and what does it cover?
Technical SEO is the optimization of your site's infrastructure so Google can efficiently find, read, and index it. It covers: crawlability (can Googlebot access all pages), indexability (are the right pages included in Google's index), structured data (schema markup), mobile-friendliness, page load speed, HTTPS security, canonical tags, sitemap, and robots.txt. Technical issues are the "silent killers" of rankings - invisible, but blocking the full potential of your content.
Can my site be penalized by Google and how would I know?
Yes. Google penalties come in two forms: algorithmic (automatic, e.g. Core Updates, Penguin for spam links) and manual (Google sends these to Search Console when they find guideline violations). Signs of a penalty: sudden 50%+ drop in organic traffic, disappearance from branded search results, or a warning in Google Search Console under "Security & Manual Actions." An SEO audit identifies all potential penalty triggers and provides a concrete recovery plan.
What is duplicate content and how does it hurt SEO?
Duplicate content is identical or very similar content appearing on multiple URLs - either within your site or on external sites. Google struggles to identify the "original" version and distributes authority between duplicates instead of concentrating it on one page, directly weakening rankings. Common causes: URL parameters, www vs. non-www, HTTP vs. HTTPS, or copied product descriptions from manufacturer catalogs. Canonical tags and proper site configuration resolve most cases.
Stop losing customers to your competitors.
Start ranking today.
I'll audit your local SEO, show you exactly what's holding you back, and give you a prioritised roadmap, completely free, no strings attached.